Why Am I Craving Chocolate So Bad?

Chocolate cravings are a common experience for many people. Whether it’s an intense desire for a rich chocolate bar or an irresistible urge to devour a box of chocolate truffles, these cravings can often feel overwhelming. But why exactly do we crave chocolate so bad? In this article, we will delve into the various factors that contribute to chocolate cravings and explore strategies to manage them.

Understanding Chocolate Cravings

Before we can address why we crave chocolate, it’s important to understand what drives these cravings. There are several factors at play, including the science behind cravings, emotional factors, the role of hormones, nutritional aspects, and psychological factors.

The Science Behind Cravings

Cravings are complex, with both physiological and psychological components. The brain releases neurotransmitters, such as dopamine and serotonin, which play a role in regulating mood and pleasure. When we consume chocolate, these neurotransmitters are activated, leading to feelings of happiness and satisfaction. Over time, the brain begins to associate chocolate with these pleasurable sensations, creating a strong craving for it.

Furthermore, the composition of chocolate itself contributes to its addictive nature. Chocolate contains a compound called phenylethylamine (PEA), which is known to stimulate the release of endorphins in the brain. Endorphins are natural painkillers and mood enhancers, creating a sense of euphoria. The combination of dopamine, serotonin, and endorphins creates a powerful reward system in the brain, reinforcing the desire for chocolate.

In addition to neurotransmitters, chocolate also contains small amounts of caffeine and theobromine. These stimulants can increase alertness and provide a temporary energy boost. The combination of these compounds further enhances the pleasurable effects of chocolate, making it even more enticing.

Emotional Factors in Chocolate Cravings

Emotions can also play a significant role in chocolate cravings. Many people turn to chocolate as a form of comfort during times of stress, sadness, or anxiety. The act of eating chocolate can provide a temporary distraction and a sense of relief or satisfaction.

Moreover, chocolate has been found to have mood-enhancing properties. It contains tryptophan, an amino acid that is a precursor to serotonin, a neurotransmitter that regulates mood. When consumed, tryptophan is converted into serotonin, which can help improve mood and promote a sense of well-being. This mood-enhancing effect further reinforces the association between chocolate and positive emotions, leading to increased cravings.

Additionally, the act of eating chocolate can trigger nostalgic memories and evoke positive emotions. Many people have fond childhood memories associated with chocolate, such as receiving it as a treat or indulging in it during special occasions. These emotional connections to chocolate can intensify cravings, as the brain seeks to recreate those pleasurable experiences.

Furthermore, the texture and taste of chocolate can provide sensory satisfaction. The smooth, creamy texture and rich, sweet flavor of chocolate can be highly pleasurable to the senses, creating a sensory experience that is difficult to resist. The combination of emotional and sensory factors contributes to the allure of chocolate and its ability to satisfy cravings.

The Role of Hormones in Chocolate Cravings

Hormones can impact our cravings for chocolate, particularly in women. During the menstrual cycle, hormonal fluctuations can trigger intense cravings for chocolate. Additionally, stress hormones, such as cortisol, can influence cravings, making chocolate seem even more appealing during stressful periods.

PMS and Chocolate Cravings

Many women experience chocolate cravings in the days leading up to their menstrual period. This is often attributed to hormonal changes, specifically a drop in serotonin levels. Chocolate is believed to increase serotonin production, which can temporarily improve mood and alleviate premenstrual symptoms.

Stress Hormones and Cravings

When we’re stressed, our bodies release cortisol, a hormone that can increase our desire for high-calorie foods, including chocolate. This is often referred to as stress eating or emotional eating, as chocolate provides a source of comfort and pleasure during stressful times.

Nutritional Aspects of Chocolate Cravings

There are also nutritional factors that contribute to chocolate cravings. Chocolate contains various compounds that can have an impact on our bodies, such as magnesium and sugar.

The Role of Magnesium

Magnesium is a mineral that plays a role in many bodily functions, including mood regulation. Some studies suggest that a deficiency in magnesium may contribute to chocolate cravings. It’s possible that the body is seeking out chocolate as a source of this essential mineral.

Sugar and Chocolate Cravings

Sugar is a major component of chocolate, and its sweet taste can be highly addictive. When we consume sugary foods, our brain releases dopamine, creating a rewarding sensation. This can lead to cravings for more sugar, reinforcing the desire for chocolate.

Psychological Factors of Chocolate Cravings

Psychological factors also contribute to our cravings for chocolate. For many people, chocolate is associated with positive memories, such as childhood treats or celebrations. This creates a strong emotional attachment to chocolate, making it difficult to resist cravings.

The Comfort Factor of Chocolate

Chocolate has long been associated with comfort and indulgence. The act of eating chocolate can provide a sense of pleasure and relaxation, especially during times of stress or sadness. This psychological connection can intensify cravings for chocolate.

Chocolate as a Reward System

Many individuals use chocolate as a reward for accomplishing tasks or achieving goals. This creates a reinforcement loop, where the brain associates chocolate with a sense of accomplishment and pleasure. As a result, cravings for chocolate may arise as a way to seek out this reward.

How to Manage Chocolate Cravings

If your chocolate cravings are becoming overwhelming or interfering with your overall health, there are strategies you can use to manage them without completely eliminating chocolate from your life.

Healthy Alternatives to Chocolate

Instead of reaching for a decadent chocolate dessert, try satisfying your cravings with healthier alternatives. Snack on dark chocolate with a high cocoa content, which contains less sugar and more antioxidants. Alternatively, incorporate foods rich in magnesium, such as nuts, seeds, and leafy greens, into your diet to address potential deficiencies.

Techniques to Curb Cravings

Implementing mindfulness techniques can help you gain control over your chocolate cravings. When a craving strikes, take a moment to pause and assess if you are truly hungry or if there is an emotional trigger at play. Engage in activities that distract you from the craving, such as going for a walk, practicing deep breathing, or enjoying a cup of herbal tea.

In conclusion, chocolate cravings are a complex interplay of physiological, psychological, and emotional factors. Understanding these underlying reasons can help us navigate our cravings in a healthier and more balanced way. By incorporating healthier alternatives and employing strategies to manage cravings, we can strike a balance between indulging our desire for chocolate and maintaining overall well-being.


Leslie Chen is an Executive Weight Loss Coach for High-Achieving Women. For 8 years, she has been helping professionals and entrepreneurs who struggle with problematic eating and weight patterns create a blissful and freedom-based food life — while losing weight left and right.

Leslie is rated as the Top Weight Loss Coach by Coach Foundation. She’s also frequently interviewed on globally top 0.1-1% podcasts about Health and is an expert contributor for world-class media including Entrepreneur.com.

To learn her scientific, proven strategy which has changed many people’s lives in a very informative and inspiring 14 minute video, access her 14 Minutes of PURE GOLD.

To work with her on solving your weight and eating problems forever, book a Clarity Call.